As a factory direct source we are keenly aware of the needs and requirement of you our customers.  Quality is paramount. We fashion each item using the highest quality materials such as the world renowned Swarovski crystal beads, glass pearls and stones. We use high-grade cubic Zirconia and other fine materials. Our environmentally friendly plating process is state-of-the-art, providing an authentic finish that will last for years to come.  We use only genuine gold and sterling silver to plate our costume fashion jewelry products, using a patented anti-tarnish process that maintains the color and the shimmer.  We also maintain the hypoallergenic integrity of our pierced earring collections by using only the highest quality stainless steel posts.

Our diverse and extensive design team members take their inspiration from an astonishing variety of sources, including professional “trend trackers,” who study and predict the latest fashion trends.  We intensively monitor mass media to find out what the top models and stars are wearing, and to keep current with the leading fashion houses in Paris, Milan and New York.  As a factory direct supplier we are not bound by the constraints of the “fashion seasons,” and quickly adapt to changing trends to offer you the height of fashion at affordable prices. 

Be it for a special occasion or for everyday wear, has a wide selection of beautiful, high quality items for you to choose from, including Swarovski crystal beads. 

We have been in business for over 20 years with a philosophy of providing our customers the very best designs and the highest quality at competitive prices. We take pride in every all of our merchandise and believe that the brilliant fashion jewelry will having you looking great wherever you go.